diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 7b1afb5..060890a 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -56,6 +56,9 @@ build:
   variables:
     DEVICE_NAME: qemu-$CPU_ARCH
     KERNEL_VARIANT: lts
+  rules:
+    - if: '$CI_COMMIT_TAG != null'
+      when: never
 
 .build-ci-tron-qemu:
   stage: hardware tests